My Penny’s Worth x My Two Cents isn’t a tagline.

It’s a framework.

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Two Cents is the voice—sharp, direct, unfiltered.

Penny’s Worth is the system—deep, diagnostic, structural.

One without the other is just commentary.

Together, they create sovereign authorship.

So if you’re quoting the cents, don’t forget the worth.

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For example:

My Two Cents about Hublot’s 20th Anniversary campaign with Choupette:

A celebrity cat.

A revolutionary mindset.

A campaign built for buzz—not ballast.

Choupette may purr with irony,

but she doesn’t carry the narrative weight to anchor two decades of watchmaking.

The product is now a prop.

The legacy, a costume.

This isn’t bold authenticity.

It’s brand theatre—with no architecture beneath it.

If your Big Bang no longer centers the watch, you haven’t evolved the story.

You’ve outsourced it.